Packaging Exploration
Key Visual Concepts
Retail POS Ideation
TVC Development
Ad Agency: DDB
Production: Hostage Films

:15 digital campaign featuring a remix of Def Leppard's 'Pour Some Sugar on Me'

OOH Activation
Influencer TikTok Collab
Filmmaker: Will Kindrick
Subtly Sweet Hotline TikTok with Coco Jones
PR Agency: Edelman
Production: Art Class
Mailer Kit
"Summer of Shelf Love" Lower Sugar Pop-Up with Reese's Book Club
Event Production: Track

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