![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/02a34f84-e827-441a-b6ec-75fcc3f54a97_rw_1200.png?h=df9fb76dac876bc3016c4525efd82128)
Product Page
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/795e2d1e-c607-4a27-bfe6-a77b1bfbb4d7_rw_1200.png?h=feee93b22cfc1fafc35319927c857e8d)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/ac29d5f0-cac6-44e6-859f-1576320b9341_rw_1200.png?h=0c3bbfd2706a95617abfbef9b7146e32)
Recipes
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/d05d449c-a011-4d65-b098-8c34c4dba0b1_rw_1200.png?h=ea4a3672a50c76bf378dd7aa7f11d84d)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/73de4e3f-f2e2-45c1-8387-d7d446de870f_rw_1200.png?h=6db92f77e795bcf8b9d4a655239a9879)
Photo Shoot
Moriah Sawtelle - Photographer
Moriah Sawtelle - Photographer
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/dc7841f3-3e3b-4298-8da2-11de062666cf_rw_3840.jpg?h=608b1573ebcdc4a8745750a5d702b592)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/f6ad4691-e68b-4ee4-bd8c-eb732c0d7537_rw_3840.jpg?h=68d78673b7244c30f7e5ff6d1d78c6e3)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/a099a8c3-795e-49df-94a5-14dcc34d0a02_rw_3840.jpg?h=9a548ffcaae6a67a8174a17f60be7ce0)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/eba39e4c-2d08-4222-806d-a2109debf324_rw_3840.jpg?h=476086258f22daa060ee26561f75cc66)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/79ea5eb5-d62b-4bd7-bf1c-c0943a9a1f2d_rw_1920.jpg?h=a95d8972de9f94ad436b929692943ff8)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/5e286ea3-bf30-4c53-b7ac-38bf54fc26ea_rw_1920.jpg?h=3cc24c9ac1d9f0930eb4a78454f45079)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/1a36ac82-0bf0-4d1e-97e4-2c07c3b2be11_rw_1200.gif?h=4ba1773053159275dbf4b14e7ccdd6b5)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/e58eed83-30d0-4375-a8b7-c61991e24da5_rw_1200.gif?h=a7c789d0208e53a7ffc00691b225d17a)
![](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/f29a54b9-62db-4e97-b476-5ac9aea3de0b_rw_1200.gif?h=9e16ee417a077eb75939bb533efc69b0)
(Before)
![Home Page](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/bd3228a6-bc02-4b27-b626-34492f24c818_rw_1200.png?h=79bef5f4c3a7d26b392fec1600adbc72)
Home Page
![Product Page](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/d17f1758-614d-4aea-98d0-6f7d3494a2a7_rw_1200.png?h=17415a7471ac53d667eeb9661b8f8aec)
Product Page
![About](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/142d8f65-e858-4db3-b70e-3f3ac4086a69_rw_1920.png?h=c66070dee2f7645e5dafa50afeff75e9)
About
![Recipes](https://cdn.myportfolio.com/7b702c8e-6cb2-477e-a521-f4aa42c5d019/69a3a9c8-affb-4c97-8765-3562781d2531_rw_1920.png?h=5759de0e410223b60ad62f494814b766)
PureLeaf.com's UX/UI was rebuilt from the ground up to optimize navigation and have a stronger connecting thread to the brand's "No Is Beautiful" positioning. The highlight of this project was getting to concept new product photography and conduct a shoot that equipped us with an entirely new suite of premium content to be used across the site as well as on owned social channels. Role: Web Design & Navigation, Photo Shoot Creative Director