Pure Leaf Website Refresh

PureLeaf.com's UX/UI was rebuilt from the ground up to optimize navigation and have a stronger connecting thread to the brand's "No Is Beautiful" positioning. The highlight of this project was getting to concept new product photography and conduct a shoot that equipped us with an entirely new suite of premium content to be used across the site as well as on owned social channels. Role: Web Design & Navigation, Photo Shoot Creative Director

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Product Page
Recipes
Photo Shoot
Moriah Sawtelle - Photographer
(Before)
Home Page
Home Page
Product Page
Product Page
About
About
Recipes
Recipes

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2022
Pure Leaf x BravoCon
2019
KeVita Brand Identity
2018
Kero Coco Brand Concept
2023
Wicked Peacock Photography
2022
Pure Leaf Holiday Pop-Up
2022
Pure Leaf Lower Sugar 360 Campaign
2018
Quaker Packaging Redesign
2021
Pure Leaf x POPSUGAR Editorial
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