We partnered with POPSUGAR to create visually engaging, custom editorial pieces to catch user attention with social amplification on Facebook & Instagram. By tapping into key target influencers we were able to maximize reach, grow our cultural relevance and promote the brand in an approachable way. Readers were reminded that it's okay to seek simplicity--these tailored articles encouraged people to rediscover the comfort and joy of staying home during the summer of the COVID-19 pandemic.
Role: Art Direction of Photography, Branded Content & Strategy
Media Partner: BrandShop x Group Nine Photographer: Matthew Zach