OBJECTIVE: Land an iconic brand identity for KeVita that drives taste appeal, overall trust in the brand and fosters a sense of uplifted vitality. Establish differentiation between the three product lines ensuring ownability and translatability across all consumer touchpoints including packaging and marketing communications.
STRATEGY: A redesign that combines artful flavor concoctions with approachable science. KeVita was the first sparkling probiotic beverage of its kind to market, making it a leader in the category. The brand now has an ownable identity that stands for Vita (life), Vibrancy and Vitality.
Role: Brand Positioning & Strategy, Competitive Category Audit, Packaging Designer, Portfolio Architecture Development, Translating Focus Group & Testing Outcomes to Drive Business Results, Brand Comms Expansion