Quaker Packaging Redesign

Over the years, Quaker had become disconnected from modern day nutrition and consumer needs. To reverse the trend, Quaker needed to refocus and reengage consumers by building a deeper emotional association and bringing its nutrition story back to the forefront of the brand. By embracing our origins, we were able to reinforce the prowess and authenticity of Quaker within a wholly new identity system. Quaker was reimagined to reflect the brand’s values and become more relevant to today’s health-forward consumer. Now the bold iconic Quaker man is the stand out feature of the system and is what makes the brand instantly distinguishable. Role: Packaging Design & Production, Structural Design, Art Direction of Illustration, Photography Direction

Portfolio Architecture

Quaker's 140th Anniversary Mailer

AWARDS

• Pentawards (2018)
• Communication Arts 2018 Design Annual – Shortlisted
• Hermes Creative Award (2018)
• HOW In-House Design Award (2018)
• Creativity Print & Packaging Awards (2018) – Two Awards: Gold & Silver
• Chicago Good Design Award (2018)
• MarCom Award (2018)

Miller's Batch
Branding Agency: Chase Design Group