Pure Leaf Holiday Pop-Up

Pure Leaf’s ‘No is Beautiful’ campaign message is brought to life in a pivotal moment in the Hallmark film, 'Christmas Class Reunion', empowering viewers to set meaningful boundaries during the holiday season. The film’s release was celebrated with a festive pop-up on Boston's famous Newbury St. The activation featured everything from an exclusive sneak peek of the movie, a professional photographer taking complimentary holiday photos, tea-infused mocktails, samples of the LTO “Merry Mint” iced tea bottle, and custom embroidered gifts. Role: Creative Director, Decorative and Structural Interior Design